Other Product Functionality

How to Create a Variant Group in Merchant Center

Variant groups let you group products with different options (for example material or color). Follow these steps to create and manage a variant group.

Key features

  • Group products with different options (size, material, color) into a variant group
  • Add all desired dimensions when creating the group (you can't add more later)
  • Control the group key and whether the group is collapsed in lists

Quick guide

  1. Open the product, click the Variants tab, and select Create Variant Group.
  2. Choose the dimensions (for example size, material) and click Add.
  3. Click Create, add other products, and assign dimension values.
  4. Click Save.

Create a variant group

  1. Open the product you want to create a variant group for. Click the Variants tab and select Create Variant Group.
  2. Select the dimensions you want (for example size, material) from the dropdown and click Add.
    • Add all desired dimensions at this step. You can't add dimensions to an existing group, you would have to remove the products and create a new group.
  3. Click Create to set up the group. The current product is added automatically.
  4. Add more products by searching for their name or ID in the Add Product field, and assign values for the selected dimensions to each product.
  5. Click Save to finalize the group.

Example of a variant group in Merchant Center:

Group settings

Under Group Settings you'll find Group Key and Collapsed State.

Group Key

  • A unique identifier for the group (text or numbers). Products with the same key belong to the same variant group.
  • A product can only belong to one group. Adding a different key via import removes the product from its current group.

Collapsed State

  • If enabled, only the Main Product appears in product lists and search results. Other products in the group aren't displayed.